Apple Introduces w/Friends, a new app to share everyday moments and personal life experiences
Apple today unveiled w/Friends, a new app designed to help users privately share meaningful moments and experiences with the people they trust — from what they’re listening to, reading, or watching, to what’s inspiring them right now. Whether it’s a favorite new album, a moving podcast, or a workout milestone, w/Friends brings Apple’s services into a social space that’s thoughtful, intentional, and deeply personal.
Powered by Apple Intelligence, w/Friends surfaces moments across services like Apple Music, Apple TV, Apple Books, Apple Podcasts, Apple Fitness+, Apple Sports and recent activity, and gives users the option to share them with select contacts — creating a new kind of social feed built around connection and inspiration.
“We created w/Friends to help users turn everyday experiences into shared moments,” said Eddy Cue, Senior Vice President Services, Apple. “It’s an entirely new layer to the Apple ecosystem — personal, private, and powered by everything you already love.”
Feeds Personalized By You
The home feed is where connection comes to life. It’s filled with content shared by the contacts you’ve chosen to follow—friends, family, collaborators or anyone in your circle. See and engage with them on what they’re listening to, watching, reading, or experiencing, all in one beautifully designed stream. With one tap, users can share:
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What they’re listening to on Apple Music
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A new show they’re loving on Apple TV+
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Highlights from a workout on Apple Fitness+
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Relevant articles or headlines from Apple News
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Favorite audiobooks and podcasts from Apple Books and Apple Podcasts
The Explore feed helps you uncover fresh, relevant content from across Apple services, curated based on your preferences, habits, and interests. It’s a discovery-first space designed to surface new music, media, and moments that resonate with your everyday life.
Whether it’s a headline you might’ve missed, a trending series you’d love, or a podcast that aligns with your taste, the Explore feed brings it to you—smartly and beautifully.
Privacy by Design
Sharing is always opt-in. No content is shared automatically. Users control what’s visible, who sees it, and when it’s shared — right down to the individual moment. w/Friends uses Apple Intelligence to suggest shareable highlights, but nothing leaves the device without the user’s explicit permission.
“w/Friends is built with privacy at its core. You choose what’s shared, who sees it, and when — every step of the way,” Apple emphasized.
Deeply Integrated, Made for Connection
w/Friends is deeply integrated across the Apple ecosystem. Users can open songs directly in Apple Music, tap into a shared playlist, pick up a podcast where a friend left off, or start a workout challenge in Apple Fitness+. And with SharePlay, many of these moments can happen in real time- watch together, listen together, move together. Each shared moment becomes a doorway into the full Apple experience.
But more than that—every piece of content becomes a spark for conversation. Whether it’s reacting to a new track, sharing thoughts on the latest Apple TV+ episode, or chatting about a live game happening right now through Apple Sports, w/Friends turns shared content into shared moments.
Whether connecting with close friends, favorite collaborators, or family, w/Friends transforms the rich world of Apple services into a living, interactive canvas for conversation and connection.